58 prompts
Re-Engagement Email for Cold Leads
Write a short, conversational email for a lead who inquired 6 months ago but went cold. Do NOT start with 'just checking in' or 'touching base.' Lead with new value (a market shift, new listing, rate change, neighborhood development), casually reconnect by referencing their original inquiry, and end with a single low-pressure question. Under 100 words. Subject line must create curiosity.
Inspection Response Strategy
Help me advise my buyer client on responding to a home inspection that found: [list each item with estimated cost]. The home is priced at $[price] in a [buyer's / seller's / balanced] market. Suggest: which items to request repairs on (safety, major systems), which to accept as-is, whether a price reduction or closing credit makes more sense, and draft language for the repair request that keeps the deal moving forward.
Contract Contingency Explainer
Write a plain-English explanation of contract contingencies for my [buyer/seller] client who has never bought/sold before: inspection, appraisal, financing, title, and home sale contingency. For each: what it means, why it exists, key deadlines, and what happens if not satisfied. Use analogies where helpful. Avoid legal jargon. End with reassurance that I will guide them through each step.
Weekly Transaction Status Update
Write a concise weekly transaction status update for my [buyer/seller] client. Property: [address]. Completed this week: [list]. Coming up next week: [list tasks and deadlines]. Items needing your attention: [list action items]. Timeline status: [on track / delayed / ahead]. Tone: professional, organized, reassuring. Bullet points. Under 200 words.
12-Month Post-Closing Follow-Up Plan
Create a 12-month post-closing follow-up plan for a [buyer/seller] I just closed with. Touchpoints at: 1 week (personal check-in call), 1 month (how's the new home email), 3 months (seasonal maintenance tips), 6 months (market update for their neighborhood), 9 months (local event recommendation), 12 months (home anniversary with market value update). For each: specify communication method, key message, value-add content, and a natural way to plant a referral seed without being pushy.
Referral Request Email
Write a professional but warm email to a past client who had a great experience (we closed on their [property type] in [neighborhood] [X months] ago). Express appreciation, briefly remind them of the successful outcome, then explain who I'm looking to work with next: [describe ideal client]. Make the referral ask feel easy and natural — not transactional. Under 150 words.
Sphere of Influence Value Campaign
Give me 10 ways to provide value to my sphere of influence over the next 30 days without sounding salesy. Include: 2 social media post ideas, 2 text message templates, 2 small gesture ideas (creative not expensive), 2 video script concepts, and 2 conversation starters that naturally lead to referrals. My sphere includes past clients, friends, family, neighbors, and local business owners in [area]. My brand is [describe].
Client Review/Testimonial Request
Write an email to a recently closed client asking for a review on [Google / Zillow / Realtor.com]. Express gratitude, explain briefly why reviews matter to my business (honest, not guilt-trip), suggest 2-3 aspects they could mention, and provide a direct link so it takes under 2 minutes. Warm, appreciative, zero pressure.
Past Client Check-In (Non-Salesy)
Write a genuine check-in email for a past client I closed with [X] months ago. Do NOT mention real estate, listings, or the market. Instead: ask how they're settling in, reference something personal I remember about them, share something locally relevant (new restaurant, neighborhood event, seasonal tip), and close warmly. This should feel like a message from a friend. Under 75 words.
Thought Leadership LinkedIn Post Series
Write a 4-post LinkedIn series positioning me as a thought leader in [city/area] real estate. Each 150-200 words. Post 1: Contrarian take on a common myth. Post 2: Lesson from a recent transaction (anonymized). Post 3: Market prediction with data. Post 4: Personal story about why I chose real estate. Each needs: first-line hook, real value, engagement question ending. My voice is [describe].